By Prime Star 
Have you ever worked on a marketing campaign?
How much time do you think it takes to design a campaign?
Days? week? Months? Years?
A study claims that most big brands take at least 3-6 months to design a brand campaign. For a small business with a limited budget, this number might even be bigger.
However, in the world of technology and AI, things are changing rapidly. If you are a business owner or marketer struggling with your campaign, keep reading. This write-up will help you understand how AI can change marketing for good.
Top AI Trends to Transform Marketing
Before we jump straight to the list, it is very important to know that most AI tools require a sturdy internet connection. As a small business owner, if you are looking for a good internet connection, Spectrum Internet can be a perfect option for you. The brand not only offers a decent speed and affordable packages but also 24/7 Spectrum customer service, so the user can seek guidance anytime.
Let’s check out the AI trends that can be followed to change the marketing game:
Automation Over Manual
If artificial intelligence has made one thing common, it is definitely automation. Nearly every marketing tool we see today has at least 2-3 automation features. While this points out the growing need for automation for small businesses, it also highlights that more marketers want automation features to save time.
In the future, nearly every marketing-based work will be done through automation. This will start right from campaign designing, all the way to branding, launching campaigns, and then optimizing. However, keep in mind that even after complete automation of the process expertise of marketers is irreplaceable. Marketers with a better grip over analytics, design, content, and project management are more likely to survive in the age of marketing automation, so it is better to diversify their skills.
Data-Driven Decisions
In the field of marketing, decision-making plays a very important role. From content selection to tagline and even design, every decision requires careful consideration. Moreover, in marketing, there is no hard and fast rule. In some cases, carefully designed campaigns fail, whereas in other cases, a simple, careless post can go viral. This is the reason marketers need to be solutions-oriented and quick with decision-making.
In the future, AI will help marketer study all the previous marketing campaigns within their niche. These campaigns will then be filtered based on results. After careful consideration, only the successful campaigns will be used as a blueprint to design new campaigns. Apart from this, AI will also help in predicting the success rate of the campaign, helping the brand and marketer with the decision-making process.
Short-Lived Campaigns
Launching a marketing campaign is considered a big deal. In most cases, brands take months to design a campaign and then take another few months to determine its success rate. Since the whole process takes a long time, brands generally struggle to understand the impact of the campaign until it’s too late. However, AI is changing this process for good.
Now, with the help of AI, campaigns can be generated within hours. These ready-to-launch campaigns are then tested online, and the best campaign is published. Moreover, AI also helps in optimizing each part of the campaign to reach its full potential. Previously, this process was lengthy, and even a small mistake could cost the brand millions. With the help of AI, this risk can be reduced, making sure only the best marketing material reaches the audience.
Ethical Considerations
Sustainability and ethics are becoming the biggest trends in marketing. As the market is becoming more concentrated and more brands are creating a cutthroat competition, it is becoming challenging for marketers to come up with unique ideas that adhere to ethical standards. Even in marketing, most of the user data that is extracted by third-party tools is not collected ethically. This data is then used for targeting the audience and helps boost the success rate of the campaign. While this detailed data extraction is very good for the brands, it affects the trust factor.
In the future, AI will ensure that the data extracted and studied by marketers for marketing campaigns is ethical. Apart from the data extraction, even the brand design, raw material sourcing, and supply chain management are also done ethically. This information will then be shared for marketing purposes to promote transparency.
Easy Content Generation
For marketing, content plays a very important role. This includes the tagline used, the design, as well as online presence. Doing all these tasks manually takes a lot of time, effort, and money. However, now that AI has become common and easily accessible for all, brands are using it for content generation. From making videos and prototypes that can be used for testing to generating taglines, post captions, blogs, and overall designs.
In the future, it is expected that more work will be done with the help of AI, and the demand for manual work will reduce. Apart from this, AI content generation platforms will become so common that nearly every marketing platform and tool will offer third-party integration with AI content generation tools.
Simply put, in the world of tech, marketing is changing, and it will continue to evolve more. The above-mentioned trends will help marketers to get familiar with some of the ways AI can help with marketing.